Privacy Policy for Wren & Bloom
At Wren & Bloom, we are committed to protecting the privacy and security of our clients and visitors to our online platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, engage with our floral design services, or interact with us. We adhere to the General Data Protection Regulation (GDPR) and other applicable data protection laws.
1. Information We Collect
We collect various types of information to provide and improve our bespoke floral services.
- Personal Identification Information: We may collect your name, email address, postal address (for delivery and billing), and telephone number when you place an order, subscribe to our newsletter, or contact us for inquiries regarding bespoke flower arrangements, wedding florals, event decoration, or corporate floral services.
- Transaction Data: When you make a purchase through our online platform, we collect information related to your order, including product details, purchase date, and payment status. Please note that we do not directly store credit card or payment information; this is handled by secure third-party payment processors.
- Recipient Information: For local flower delivery services, we collect the recipient's name, address, and contact details to ensure successful delivery of your floral gifts.
- Usage Data: We automatically collect certain information when you access or use our site. This may include your IP address, browser type, operating system, referral sources, pages viewed, and the dates/times of your visits. This data helps us understand how our site is used and how to improve the user experience.
- Communication Data: Records of your communications with us, including emails and inquiries, are kept for customer service purposes.
2. How We Use Your Information
The information we collect is used for various purposes, primarily to provide and enhance our floral design services:
- To Process Orders and Deliver Services: This includes fulfilling your orders for bespoke arrangements, wedding florals, event decoration, corporate services, and ensuring timely local flower delivery.
- To Communicate With You: We use your contact details to send order confirmations, delivery updates, respond to your inquiries, and provide customer support.
- To Improve Our Services: By analyzing usage data, we can understand customer preferences, optimize our online platform, and develop new floral products and services.
- For Marketing Purposes: With your consent, we may use your information to send you updates, promotional offers, and newsletters about our latest designs and services. You can opt out of these communications at any time.
- For Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.
3. Sharing Your Information
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except as described below:
- Service Providers: We may share your information with trusted third-party service providers who assist us in operating our online platform, conducting our business, or providing services to you, such as payment processors, delivery services, and website analytics providers. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
4. Data Security
We implement appropriate technical and organizational measures designed to protect your personal data from unauthorized access, use, alteration, and disclosure. These measures include secure servers, encryption, and regular security assessments. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure.
5. Your Data Protection Rights (GDPR)
Under GDPR, you have the following rights regarding your personal data:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.
6. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
7. Links to Other Websites
Our site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
8. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, your data protection rights, or our data practices, please contact us:
Wren & Bloom
Harbour Street,
UK, PA29 6UE, UK